Babcock DST uses Hive Learning to embed new values and behaviors

“Hive Learning has changed the way we connect with our people. It has made it possible to share ideas and experiences in an engaging way, and enabled greater collaboration across geographical boundaries.”
Richard Drake, Managing Director, Babcock DST

Overview

Babcock International Group is a business that knows how to adapt and evolve. They have 130 years’ experience in delivering innovation as they provide critical, complex engineering services that support national defense, save lives and protect communities.

In 2019, Babcock’s Defence Systems Technology business unit refreshed their values and behaviors to reflect their 21st Century identity – this was key to the organization remaining competitive in their rapidly evolving market. 

These values and skills centered on taking responsibility to make a positive impact, collaboration, innovation, bravery in challenging the unacceptable, adaptability, and respect and inclusion.

The tricky part was embedding those new values and developing these skills at scale. Babcock DST’s new People Director Beth-Marie Norbury knew they needed to create conditions for these new values to thrive, and so they partnered with Hive Learning to do just this using Hive’s tried and tested learning methodologies in line with their platform that allowed for targeted, personalized and quick learning delivery at scale

Embedding new values and behaviors while facing new challenges

To effectively shift their culture and develop skills in line with their new values, Babcock DST needed to reach their employees who are based across industrial and non-industrial settings around the globe.

When COVID-19 hit, getting everyone to live these values became urgent – the skill gap was apparent and needed to be filled, fast to keep Babcock competitive in the market. The only challenge was that employees were at risk of burnout and had little time to spend on learning. 70% of Babcock DST’s workforce were now working remotely, some for the first time.

Babcock DST wanted to give their workforce skills to manage their mental health and build resilience quickly – a long-lasting skill that remains relevant today. It had to be something that included practical actions with a social element to maximize the rate at which people could share solutions with each other, something that Hive Learning’s platform offered alongside proven learning methodologies for maximum impact.

A new social learning skills academy approach with Hive Learning

Realizing that they needed to act fast, Babcock teamed up with Hive Learning to help them accelerate culture change.

Hive Learning’s mobile-first platform was a perfect fit. With a program library of 150 personalized pathways to suit Babcock DST’s specific skills gaps, they were able to quickly design a program aligned to their new core values using Hive Learning’s learning methodologies, rapid personalized content creation capabilities and social platform as a foundation.

As a result, they deployed a tailored learning experience that was relevant and valuable to their workforce, realizing impact quickly and effectively, with their forward thinking People Team launching a new program in under two weeks. An act of agility unheard of for most businesses.

Babcock DST and Hive Learning kickstarted their partnership with a cohort of 400 people managers. The initial project saw high engagement — within two weeks, 90% of Babcock DST’s people managers were registered on the platform and having conversations about how to support themselves and their teams through the pandemic and beyond.

After the success of the initial launch, Babcock DST brought the remainder of its 1600-strong workforce onto the platform with the help of Hive Learning’s activation team.

Engaging the whole organization to create culture change

Hive Learning helped Babcock DST prepare for the platform launch and bring their core content to life on the platform in a bite-sized format with a focus on taking practical action. 

Babcock DST’s valuable learning content was refreshed and immediately more agile and engaging, making it easier for users to navigate and to get impact from. 

With the help of Hive Learning, Babcock DST created one designated social learning space branded DSTeam, where people could share knowledge and advice on the core skills they were learning and developing. 

Hive Learning’s team quickly empowered Beth-Marie and the Babcock People Team to create social learning content and run campaigns themselves. After designing their social learning playbook with Hive Learning, Beth-Marie and the Babcock People Team went on to run training sessions for the entire Babcock DSK workforce. 

The incredible results prompted Babcock DST to enter the Learning Awards with Hive Learning. 

Not only did they win the bronze award for 2021 Learning Platform of the Year in recognition of Babcock DST’s achievements with Hive Learning’s platform, but they won the award only three months into their partnership.

Accessible and relevant learning content

Hive Learning’s mobile-first platform meant Babcock DST were able to quickly share updates and get content in front of colleagues wherever they were.

Site-based workers who didn’t have access were provided with additional support and prompts, from launch webinars to posters with QR codes directing people to the platform.

Working with their Customer Success Manager at Hive Learning, the Babcock People Team designed a content and engagement plan to keep Babcock DST’s busy employees coming back to the platform. Using simple but powerful strategies like newsletters highlighting the most popular conversations happening in the platform and in-platform nudges from senior influencers, both teams worked together to keep the platform feeling fresh and relevant to learners.

Ghost posts were drip-fed into the platform by Hive Learning on behalf of People Director Beth-Marie Norbury and Managing Director Richard Drake to supercharge engagement, increase platform usage and take a pulse check to make sure the business was aware of all skill gaps and was responding to what learners needed most.

High engagement and agile results with Hive Learning

By partnering with Hive Learning, Babcock DST were able to bring their new values to life through digital, collaborative learning across the organization by connecting everyone including people managers, non-desk-based employees and members of the leadership team. Most of Babcock DST employees around the globe now log onto the DSTeam Hive on a weekly basis, with a third using the mobile app to ask questions or find key, bite-size content easily.

“It’s been great to be able to read information when it’s suitable for me, be able to read other people’s perspectives/views and to be able to find the information easily rather than trying to find an email sent a few weeks ago.”
Hive Learning user, Babcock DST

86% of the organization registered on the platform and gave glowing feedback. In an internal engagement survey, there were 177 unprompted mentions of Hive Learning as the most impactful change Babcock DST made in the last 12 months.

With the help of Hive Learning, Babcock DST employees have since brought the company’s Network Groups (Pride, Women’s Neurodiversity and Young Professionals) onto the platform to share resources, update group members and continue collaborating remotely. During a time when loneliness was on the rise, Babcock DST started using Hive Learning’s platform to revive the social side of work too by creating groups to stay connected through hobbies like fitness and book club discussions.

“It immediately connects me to all of my colleagues and to a whole variety of communities where I can crowdsource answers and I can figure out problems at such a quicker pace than we ever used to be able to and drawing ideas and experiences from the whole of the DST community.”
Hive Learning user, Babcock DST

Business unit leaders began to set up their own open groups to increase collaboration and best-practice sharing. Babcock DST’s innovation and leadership skills program, “Raising the BAR”, was moved from its previous digital platform onto Hive Learning because of its enhanced functionality and proven engagement success.